Pardon the smirk
But CNN will close out 2014 with some all-time ratings lows. In primetime, the network has delivered its worst-rated year in total viewers and its second-lowest in the news demo. In total day, CNN clocked its worst-rated year in the news demo. On the bright side, it will wrap 2014 ahead of MSNBC in the news demo; through December 22, MSNBC lost 17% of its primetime news demo viewers, clocking a worst-since-2005 169,000 of them. To put this in perspective, this is roughly the size crowd as that of the Porcupine Caribou Herd in Alaska, Yukon and Northwest Territories, according to a recent photo census (which, unlike MSNBC, represents an increase in number — the largest population for the Porcupine Caribou Herd since the early 1990s).
CNN’s primetime news demo crowd — while bigger than that caribou herd, at 181,000 viewers — represents a 1% slide. Fox News Channel, meanwhile, is way out front with 302,000 primetime news demo viewers and, like the Porcupine Caribou Herd population, FNC’s population grew — by 3%.
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