Dad buys Super Bowl ad to get Trump’s attention
WEST PALM BEACH, Fla. — A Tennessee father who says a defective guardrail killed his 17-year-old daughter is trying to get President Donald Trump’s attention during the Super Bowl.
Steve Eimers bought a 30-second pre-game ad to run on a West Palm Beach affiliate, gambling that Trump will be at Mar-a-Lago. Game time ads cost about $5 million if running nationally on NBC. But in his $1,000 PSA aimed only at West Palm Beach, Eimers says Trump’s alleged concerns about guardrail safety during a discussion of his $1.5 trillion infrastructure proposal are valid.
When Hannah Eimers hit the guardrail end in 2016, it penetrated the driver’s- side door and punctured all the way through, pushing her into the backseat. The family has filed a lawsuit against the guardrail company.
Her father told The Palm Beach Post he’s shooting for the moon but is hoping to share his insight as the president ponders infrastructure changes.
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