Virtue signalling fail

Cadbury chocolate faces mockery for its new product meant to promote diversity

Social media users joked that racism had been 'solved,' but others say it was an insult

Social media users joked that racism had been 'solved,' but others say it was an insult

Image source: YouTube screenshot

 SARAH TAYLOR

Social media is mocking Cadbury's new product, the "Unity Bar," after what it says is a failed attempt to promote diversity.

The bar, which is exclusive to India, was announced for its intent to honor India's Independence Day, which was Aug. 15.

What are the details? 

Social media is taking Cadbury to task over its Unity Bar, which features four different kinds of chocolate.
The company released the chocolate in partnership with Ogilvy.
The chocolate in the confection includes dark, "blended," milk, and white, all in one bar, and was aimed to promote unity of "people of different castes, creed, languages, regions and religions."
About its new product, the company tweeted, "This Independence Day, let's celebrate a country that stands united in its diversity. Presenting the Cadbury Unity Bar, India's first chocolate with dark, blended, milk and white chocolate all under one wrap. #CadburyUnityBar #IndependenceDay."

In a statement, Ogilvy said:

India is a diverse country, with people of different castes, creed, languages, regions, religions. Everyone living together, but not always with love. Dairy Milk, which is loved by everyone, wanted to send a powerful message of unity. So we worked with the brand to create the Unity Bar: India's first chocolate made of dark, blended, milk and white chocolate — all united in one bar.

What are people saying about this thing? 

A myriad of social media users joked that racism had been "solved" because of Cadbury's new chocolate bar. Other social media users were less lighthearted when talking about the bar, saying that it was an insult.

Here are some of the more interesting responses to Cadbury's latest debut.

• *wipes hands off* and that's the end of racism
• why are they all segregated by color then
• This is everything wrong with diversity. You force in a set amount of predefined difference and it's going to taste awful. I would rather see a range where you don't know what you're going to get, but it's going to taste amazing whatever it is.
• This is as absurd as Kendall Jenner fighting police brutality with a Pepsi
• You would THINK, if they were going for unity, that all of the types would be interspersed instead of segregated (from light to dark, no less). This is the problem with playing to the woke crowd; you BETTER get it right.
• congratulations to cadbury for solving racism
• Ever since Cadbury Chocolates was purchased by Kraft, they set out to repackage the chocolates to promote Eugenics ... "separate but equal" - that is what I see on this Unity bar wrapper, and not milk (adjective) chocolate (noun). Used2b : Invisible milk, but visible chocolate.