“We are doing everything we can to level the playing field to bring businesses and jobs to the state of New York, and will continue to double down on those efforts as long as this governor is in office,” Melissa DeRosa, a spokeswoman for Governor Cuomo, told theTimes.
Many have been critical of the effort, including former New York governor Eliot Spitzer, who over the weekend called the ads “fluff” and “a waste of taxpayer money.”
Several other states have undertaken similar efforts. Most notably, Texas governor Rick Perry has visited California and Illinois in an attempt to personally recruit businesses to his state and has vocally encouraged gun manufacturers to relocate to Texas. The Times notes that the state of New Jersey will also use some of its federal aid on a campaign to market the Jersey Shore and other hard-hit areas.