GM’s electric gamble is failing — but Barra won’t hit the brakes
While automakers backpedal from failed EV plans, GM’s CEO remains stubbornly committed to an all-electric future that buyers, dealers, and investors clearly don’t want.
The electric vehicle bubble has burst. Consumers have emphatically rejected EVs as nothing more than a niche car with limited range, minimal utility, terrible resale value, and time-consuming charging hassles.
This consumer rejection began long before President Donald Trump returned to the White House and started repealing Biden-era regulations that essentially instituted a de facto EV mandate. In addition to these critical repeals, Trump’s One Big Beautiful Bill Act just eliminated the $7,500 per unit federal tax credit on each new EV sold in the U.S. effective September 30, 2025.
While automakers backpedal from failed EV plans, GM’s CEO remains stubbornly committed to an all-electric future that buyers, dealers, and investors clearly don’t want.
The electric vehicle bubble has burst. Consumers have emphatically rejected EVs as nothing more than a niche car with limited range, minimal utility, terrible resale value, and time-consuming charging hassles.
This consumer rejection began long before President Donald Trump returned to the White House and started repealing Biden-era regulations that essentially instituted a de facto EV mandate. In addition to these critical repeals, Trump’s One Big Beautiful Bill Act just eliminated the $7,500 per unit federal tax credit on each new EV sold in the U.S. effective September 30, 2025.
It’s long overdue for the General Motors’ board to put the EV distraction behind them. If Mary Barra won’t do it, then they need to find a CEO who will.
Other than Tesla, auto manufacturers have been hemorrhaging red ink on their EV ventures — and that was when they could pad the sale of each unit with $7,500 in federal incentives. Legacy automakers have been taking a financial bath on their EV programs. Many are starting to back away from their electric ambitions and pivot back to gasoline-powered vehicles that consumers actually want to buy, including hybrids.
For some manufacturers, however, it may be too late.
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