Friday, September 8, 2023

Overestimating the demand for vegan pastries

This One-Of-A-Kind Sonoma County Bakery Is Closing After ‘A Tough Summer’


https://www.sonomamag.com/vegan-bakery-in-petaluma-closing-after-a-tough-summer/


The bakery, popular for its sticky cinnamon rolls, crispy pizza and “burgers” made without animal products, is closing after 18 months in business


Sonoma County’s only exclusively plant-based bakery, Magdelena’s Savories and Sweets, is closing after 18 months in business.

Greta Canton said a trifecta of issues forced her to shutter the north Petaluma shop, including the effect of ongoing roadwork in front of her site, a lack of foot traffic and financial pressures she couldn’t overcome.

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