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- The Duke and Duchess of Sussex spent tens of thousands of pounds on a new Sussex Royal website and their hugely popular Instagram feed
- Couple sought to register Sussex Royal as global trademark for a range of items and activities, including clothing, stationery, books and social-care services
- Also looked to set up a new charitable organisation – Sussex Royal, The Foundation of the Duke and Duchess of Sussex
- But the Queen and senior officials are believed to have agreed it is no longer tenable for Harry and Meghan to keep the word 'royal' in their 'branding'
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