YouTube admits to secretly manipulating videos with AI
AUGUST 27, 2025
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'I was like "man, my hair looks strange."'
YouTube used artificial intelligence on videos without user knowledge and was caught when an array of creators called the company out.
The use of AI was brought to light by creators like Rhett Shull and Rick Beato, who have about 6 million YouTube subscribers between them. Beato, who makes up over 5 million of those, sent two of his own short-form YouTube videos (shorts) to Shull, asking him if he could spot the differences.
While they were supposed to be the same, one video had clearly been edited with AI.
'I'm a tech nerd and I try to be precise about the terminology I use.'
"I was like 'man, my hair looks strange," Beato told the BBC. "And the closer I looked, it almost seemed like I was wearing makeup."
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