Re: Vulnerabilities Focus Group Moderator's Guide
To pile on one point: VI F Obama's tried big government solutions for 6+ years and they haven't worked. Now she promises more of the same. We need a change in direction... JP --Sent from my iPad-- john.podesta@gmail.com For scheduling: eryn.sepp@gmail.com > On Feb 23, 2015, at 12:38 PM, Mandy Grunwald wrote: > > A couple thoughts. > > On VI. A -- Out of Touch. Should we add that HRC hasn't driven a car in thirty-five (?) years? (The Republicans love that one!). Also does "dead broke" go here or in the later videos?? > > On VI.D -- cronyism, foreign governments, I would name some of the countries, particularly those in the Middle East > > On VI. E -- Wall Street. I would include something from the Maggie Haberman piece on HRC's Goldman Sachs speech. Something like, "When HRC recently spoke to bankers at Goldman Sachs, instead of holding them accountable for their activities that crashed the economy, she told them that banker bashing was foolish and had to stop. She said "soothing" that we all got into our economic problems together." > > On VI. F. -- OBama's Third Term. I would add "We need a new direction" or "We need to change course." at the end. > > On VI. G. -- Ineffective. I would add (if possible from a credible source). "Clinton flew all over the world, but she can't name a single major accomplishment she made as Secretary of State." > > On Iowa, we had talked at one time about showing them some specific populist policy proposals -- or at least trying to get a sense of their corporate villains. Does this still make sense? Or should we just stay focused on the negatives? > > thanks > > Mandy > > Mandy Grunwald > Grunwald Communications > 202-973-9400 > gruncom@aol.com > > > ----- > From: John Anzalone > To: Robby Mook ; Jim Margolis ; Mandy Grunwald ; Joel Benenson ; David Binder ; Cheryl Mills > Cc: Shannon Currie ; Mona Thinavongsa ; Jeff Liszt ; Matt Hogan ; Katie Connolly ; Jennifer Palmieri ; John Podesta ; Kristina Schake ; John Anzalone ; Marissa Astor > Sent: Fri, Feb 20, 2015 10:48 pm > Subject: Vulnerabilities Focus Group Moderator's Guide > > Team HRC > > Attached you will find the moderator’s guide for the vulnerability study groups. As I laid out on the call the main focus of the groups will be to probe possible attacks on HRC and therefore we want to reserve most of the time getting reaction on these attacks both laid out in written form and videos. I don’t want to run out of time on the key goals of the groups by probing too much on other political environment and issue stuff up front. We will do plenty of general election groups in the future and we need to stay focused on the task at hand which is to get a solid feel on HRC vulnerabilities. > > Please pay particular attention to the ten attack frames we have constructed based on the public research available. We have kept the length of these frames to roughly 75 words or around the time it takes to read what amounts to a 30 second commercial. We would like to be discipline in keeping the frames around this word count. We have laid out the foundation for the arguments against HRC here and look for your help in adding value to the approach and language. We will have a few tweaks after passing them by the research team but will come back around and change once we get your suggestions and comments. > > You will also see additional frames in yellow that are Iowa specific for dem caucus goers. We will also have Binder add a to the Bill Clinton section the part we discussed on today’s call about him being a surrogate for HRC and what they think about that. David will probably also have other changes he will want to make to give it an Iowa specific feel, including taking out any mention of GOP candidates. > > We will also send around on Monday the videos we have gone through for your viewing. > > Take the weekend to review and ruminate. Comments by Sunday evening/early Monday morning would be appreciated. > > Thanks and have a great weekend. > > > — John Anzalone > Anzalone Liszt Grove Research > 334-387-3121 Office > @AnzaloneLiszt >
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