The sight of vast amounts of banned foreign food being bulldozed, buried or burned is causing controversy in Russia.
Tens of thousands of people have joined a protest petition to President Vladimir Putin.
For the past year, Russia has banned most fresh produce from countries imposing economic sanctions against Russia over the illegal annexation of Crimea. Now anyone caught breaking the ban will have their produce seized and destroyed.
As the presidential decree came into effect on Thursday, state TV ran reports accompanied by vivid images of huge, round cheeses being dumped and crushed.
Reporters hailed a crackdown on contraband, but many Russians are deeply disturbed by the development.
"If they start destroying food, what next? It's like our authorities don't care about the people," argues Muscovite Olga Saveleva, who has launched an online petition against the decree. It has attracted more than 285,000 signatures.
She says Western sanctions against Russia have already fuelled inflation and helped push more people into poverty.
"One pensioner wrote and said 'I can't eat, I can't buy this or that, so if you want to destroy produce, bring it to my home. I can eat it!'," Ms Saveleva recounts.
Supermarket raids
The memory of Soviet-era famines makes Russians particularly sensitive to wasting food. But President Putin's decree has its cheerleaders nonetheless.
This week a group of girls in T-shirts emblazoned with the slogan "Eat Russian" descended on a Moscow supermarket and began scouring the shelves for sanctioned foreign goods. Their raid eventually unearthed some illicit French cheese and bags of German nuts.
"This is prohibited!" the food patriots declared to a somewhat stunned-looking store manager, before slapping "sanctioned" stickers on the items, complete with a roaring Russian bear.
The girls believe the new law will stop such items reaching Russian shelves. Many banned items have entered through Belarus, after repacking and relabelling.
"Now everyone will know that there are sanctions," Anna explains. "If they try to get produce through now, it will be burned."
Problem cheeses
The move will complicate life for Russian restaurants, already facing rising prices and reduced customer spending power.
"The sanctions were a shock at first, but we adapted," says Easy Brix head chef Andrei Antonov, who explains that the restrictions have forced him to be creative.
"Our clients thought everything would run out and they'd just get potatoes - that was the joke," he laughs.
Instead, suppliers have sourced good-quality local produce or non-sanctioned alternatives - with one notable exception.
"Clearly you can't replace Gorgonzola with a Russian cheese, and a cheese plate is boring without it," the chef admits.
"I don't know where it comes from, and of course the price is different, but somehow Gorgonzola, Camembert and Brie are always available."
Until this week, only importing produce from sanctioned countries was prohibited, not selling it. But the agriculture ministry now says even warehouses could be raided and produce seized.
"I think we have to distribute food, not destroy it," says activist Andrei Volkov, who helps feed around 300 homeless people in Moscow each weekend, with the volunteer group Friends on the Street.
He has noticed demand for the handouts increase over the past year, as Russia's economic crisis has deepened.
"I know there are a lot of people who need this food. Destroying it is not humane," Mr Volkov argues.
The Kremlin has urged people not to "over-dramatise" the situation.
"Visually, it probably doesn't look very nice," spokesman Dmitry Peskov conceded. But he said that the produce being liquidated was smuggled food, without paperwork, and no-one could vouch for its safety.
As for the protest petition, Mr Peskov promises that the signatures will undergo "expert" checks.
Meanwhile, President Putin's decree stands and the next batch of banned food - including piles of fresh peaches and nectarines - has already been lined up for destruction.
Russian press outcry
Mikhail Rostovskiy in the popular daily Moskovskiy Komsomolets says the authorities are behaving "like an actress in a second-rate variety show", against a "nightmarish scenario" of a failing currency, high oil prices and conflict with the West. "Domestic political stability is not everything," he writes, accusing Moscow of showing "clear contempt" for the views of ordinary people.
In the government daily Rossiyskaya Gazeta, Irina Krasnopolskaya notes that the destruction of food has provoked "quite a lively reaction". But she is sceptical of the suggestion - made by anti-poverty campaigners - that the food should have been given to the poor, saying it would be impossible to monitor the safety of food imported with fake documents.
Igor Tsukanov in business daily Vedomosti says the decision is no more than an empty gesture. "Could the source of the joy with which our authorities are destroying imported cheese and apples be the fact that they actually have no response to sanctions? What could we deprive Western countries of? … We'll show them our attitude, deprive ourselves of their food and then go and bury it."
Keep these in mind as you contemplate the direction of the American government over the past 50 years and especially since the Obama election.
The Goals of Communism
(as read into the congressional record January 10, 1963, from "The Naked Communist" by Cleon Skousen)
1. U.S. acceptance of coexistence as the only alternative to atomic war.
2. U.S. willingness to capitulate in preference to engaging in atomic war.
3. Develop the illusion that total disarmament of the United States would be a demonstration of moral strength.
4. Permit free trade between all nations regardless of Communist affiliation and regardless of whether or not items could be used for war.
5. Extension of long-term loans to Russia and Soviet satellites.
6. Provide American aid to all nations regardless of Communist domination.
7. Grant recognition of Red China. Admission of Red China to the U.N.
8. Set up East and West Germany as separate states in spite of Khrushchev's promise in 1955 to settle the German question by free elections under supervision of the U.N.
9. Prolong the conferences to ban atomic tests because the United States has agreed to suspend tests as long as negotiations are in progress.
10. Allow all Soviet satellites individual representation in the U.N.
11. Promote the U.N. as the only hope for mankind. If its charter is rewritten, demand that it be set up as a one-world government with its own independent armed forces. (Some Communist leaders believe the world can be taken over as easily by the U.N. as by Moscow. Sometimes these two centers compete with each other as they are now doing in the Congo.)
12. Resist any attempt to outlaw the Communist Party.
13. Do away with all loyalty oaths.
14. Continue giving Russia access to the U.S. Patent Office.
15. Capture one or both of the political parties in the United States.
16. Use technical decisions of the courts to weaken basic American institutions by claiming their activities violate civil rights.
17. Get control of the schools. Use them as transmission belts for socialism and current Communist propaganda. Soften the curriculum. Get control of teachers' associations. Put the party line in textbooks.
18. Gain control of all student newspapers.
19. Use student riots to foment public protests against programs or organizations which are under Communist attack.
20. Infiltrate the press. Get control of book-review assignments, editorial writing, policymaking positions.
21. Gain control of key positions in radio, TV, and motion pictures.
22. Continue discrediting American culture by degrading all forms of artistic expression. An American Communist cell was told to "eliminate all good sculpture from parks and buildings, substitute shapeless, awkward and meaningless forms."
23. Control art critics and directors of art museums. "Our plan is to promote ugliness, repulsive, meaningless art."
24. Eliminate all laws governing obscenity by calling them "censorship" and a violation of free speech and free press.
25. Break down cultural standards of morality by promoting pornography and obscenity in books, magazines, motion pictures, radio, and TV.
26. Present homosexuality, degeneracy and promiscuity as "normal, natural, healthy."
27. Infiltrate the churches and replace revealed religion with "social" religion. Discredit the Bible and emphasize the need for intellectual maturity which does not need a "religious crutch."
28. Eliminate prayer or any phase of religious expression in the schools on the ground that it violates the principle of "separation of church and state."
29. Discredit the American Constitution by calling it inadequate, old-fashioned, out of step with modern needs, a hindrance to cooperation between nations on a worldwide basis.
30. Discredit the American Founding Fathers. Present them as selfish aristocrats who had no concern for the "common man."
31. Belittle all forms of American culture and discourage the teaching of American history on the ground that it was only a minor part of the "big picture." Give more emphasis to Russian history since the Communists took over.
32. Support any socialist movement to give centralized control over any part of the culture--education, social agencies, welfare programs, mental health clinics, etc.
33. Eliminate all laws or procedures which interfere with the operation of the Communist apparatus.
34. Eliminate the House Committee on Un-American Activities.
35. Discredit and eventually dismantle the FBI.
36. Infiltrate and gain control of more unions.
37. Infiltrate and gain control of big business.
38. Transfer some of the powers of arrest from the police to social agencies. Treat all behavioral problems as psychiatric disorders which no one but psychiatrists can understand.
39. Dominate the psychiatric profession and use mental health laws as a means of gaining coercive control over those who oppose Communist goals.
40. Discredit the family as an institution. Encourage promiscuity and easy divorce.
41. Emphasize the need to raise children away from the negative influence of parents. Attribute prejudices, mental blocks and retarding of children to suppressive influence of parents.
42. Create the impression that violence and insurrection are legitimate aspects of the American tradition; that students and special-interest groups should rise up and use united force to solve economic, political or social problems.
43. Overthrow all colonial governments before native populations are ready for self-government.
44. Internationalize the Panama Canal.
45. Repeal the Connally reservation so the United States cannot prevent the World Court from seizing jurisdiction over nations and individuals alike.
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