Saturday, May 10, 2025

Jaguar: death of a once proud automotive brand

Jaguar Begins Search For New Ad Agency After Woke Disaster

https://www.zerohedge.com/political/jaguar-begins-search-new-ad-agency-after-woke-disaster 

BY TYLER DURDEN
FRIDAY, MAY 09, 2025 - 12:45 PM

Five months after Jaguar Land Rover (JLR) effectively "Bud Light'd" itself with a woke social media campaign, the British automaker is reportedly severing ties with its ad agency, according to British media. 

But why now—half a year later? The backlash over its controversial woke rebranding occurred last fall, yet the company's pronoun-wielding executive publicly defended the cringe ad at the time.

The Telegraph first reported that JLR was severing ties with its ad agency, Accenture Song, after the marketing disaster on November 19.

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