Monday, September 22, 2025

When the unicornians decide what cars you want

Porsche Hits Brakes On EV Ambitions, Suffers Another Guidance Cut As Shares Drop Most On Record


BY TYLER DURDEN
MONDAY, SEP 22, 2025 - 07:40 AM

Earlier today, shares of Porsche AG in Germany plunged the most on record after the struggling sports car maker announced it would scale back its electric vehicle (EV) rollout. Porsche scrapped plans for a future battery-powered luxury SUV and shifted focus back to petrol-powered engines and hybrid models. This move will result in a $2.1 billion hit to operating profit and force both Porsche and its parent, Volkswagen AG, to revise their full-year forecasts.

"Markets are led lower by Autos, STOXX Europe 600 Automobiles & Parts Index [SXAP] is down 2.8%, following the two profit warnings from Porsche and Volkswagen after the close on Friday. Porsche AG is down 7.8% and Volkswagen is down 8%," UBS analyst Marisa Vethanayagam wrote in a client update earlier. 

Friday's profit warning marked the fourth time this year that Porsche cut guidance, with shares down 28% year-to-date. The slump has pushed the automaker so low that it is now set to be removed from the DAX, Germany's benchmark index.

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